Last Updated on April 7, 2026 by Staff
A A new health campaign is reminding women that understanding their bodies doesn’t have to be complicated. Thorne, a U.S.‑based wellness company known for science‑based supplements, has launched a multi‑week initiative to break the silence around perimenopause and changing libido. The voices of professional dancer Misty Copeland and actor Lana Condor anchor the effort, sharing how hormonal changes have affected their lives and how they’re learning to manage those shifts. Thorne hopes that by shining a light on these topics and offering research‑backed products, women will feel less alone and more empowered during life’s transitions
What Is Perimenopause and Why Talk About It?
Perimenopause marks the years leading up to menopause when the ovaries slowly produce less estrogen. This gradual decline can trigger irregular periods, hot flashes, sleep problems and mood swings. Many women begin experiencing symptoms in their forties, yet myths and misinformation abound. Thorne’s campaign explains that perimenopause is a biological process, not a sign of failure or aging gone wrong. Simple explanations about how hormones change over time and what symptoms to expect help demystify this phase. The goal is to replace secrecy with knowledge so women can prepare for and adapt to these changes instead of feeling blindsided.
Understanding Libido: It’s Natural to Feel Different
Libido, or sexual desire, is equally misunderstood. It can ebb and flow with age, stress, health conditions and relationship dynamics. A lower sex drive doesn’t mean something is wrong; it often reflects normal hormonal fluctuations or lifestyle factors. Thorne’s campaign encourages women to talk openly about how they feel and seek guidance if their desire changes. Candid conversations can reduce shame and help partners navigate these shifts together. As Thorne’s chief growth officer Mary Beech says, “Women are increasingly seeking transparency and real answers about what’s happening in their bodies”. The company wants to provide trustworthy information so women feel validated and supported when libido changes.
A Science‑Based Approach to Support
To complement education, Thorne has introduced two new supplements: Perimenopause Complete and Women’s Libido Boost. Perimenopause Complete blends vitamins and plant compounds shown in clinical studies to ease mood swings, hot flashes and sleep disturbances. Rather than promising a miracle, it’s intended to be part of a balanced lifestyle that might include exercise, mindfulness and dietary adjustments. Women’s Libido Boost combines adaptogenic herbs and nutrients that support blood flow and hormonal balance. While desire is complex and individual, this formula aims to provide gentle support without artificial spikes or crashes. Thorne emphasises that both products are backed by research and should be used in consultation with a healthcare provider.
Real Stories From Misty Copeland and Lana Condor
Personal stories lie at the heart of the campaign. Misty Copeland, the first Black female principal dancer at American Ballet Theatre, speaks openly about entering perimenopause while balancing an intense career and family life. “I’ve experienced a lot of change in the past year, and as I navigate this next phase of life and enter perimenopause, my top priority is having thoughtful tools and solutions that help me feel steady and supported”. She explains that being armed with information has allowed her to recognize her symptoms and seek support that fits her schedule.
Actor Lana Condor, known for her role in the film series To All the Boys I’ve Loved Before, shares how her relationship with desire has evolved. “Feeling connected to my body is a huge part of feeling confident,” she says. “Desire naturally shifts over time, and I think it’s important for women to talk openly about that and understand there’s real biology behind it”. Condor admits that she used to feel guilty when her interest in intimacy waned, but learning about the hormonal and emotional reasons behind those shifts helped her approach sexual wellness with more compassion. By sharing their experiences, Copeland and Condor show that even public figures grapple with these topics, and that candid dialogue is a powerful way to reduce stigma.
Raising Awareness Through Multiple Channels
The campaign runs from April 6 through June 7 and spans digital and physical spaces. Online, Thorne is hosting educational articles, downloadable guides and live Q&A sessions with healthcare professionals. Social media posts and streaming ads aim to reach younger audiences who may be experiencing early hormonal changes without guidance. Offline, the company’s images appear on billboards, bus stops and other public spaces, featuring real women of different ages and backgrounds. The visuals avoid heavily retouched models in favor of authentic photos that embrace wrinkles, gray hair and stretch marks. This approach celebrates natural aging and challenges narrow beauty standards.
Why This Matters for Women’s Wellness
For many women, simply hearing that their symptoms are normal can be a relief. Hormonal shifts can cause fatigue, irritability and changes in libido, all of which can strain relationships and self‑esteem. Thorne’s effort underscores that support exists and that talking with a healthcare provider can help rule out underlying issues and tailor strategies. Founded in 1984, Thorne has built its reputation on rigorous scientific research and strict manufacturing standards. The company collaborates with doctors and scientists to create formulas tailored to women’s needs and has invested in education initiatives to make scientific information easy to understand. By merging research, storytelling and accessible products, Thorne hopes to empower women to take charge of their health rather than quietly endure discomfort.
Taking Charge of Your Hormonal Health
If you’re noticing changes in your mood, sleep or desire as you enter your forties or fifties, you’re not alone. Perimenopause is a natural part of life, and understanding what’s happening in your body can make the journey less daunting. Talking openly with friends, partners and healthcare professionals can also help you find solutions that fit your lifestyle. Nutritional supplements like Perimenopause Complete or Women’s Libido Boost may offer gentle support, but they are most effective when paired with exercise, stress management and good communication. As Misty Copeland and Lana Condor remind us, honesty and compassion are vital when navigating changes in hormonal health. By learning more and embracing support, women can turn a period of uncertainty into an opportunity for growth and self‑care.new health campaign is reminding women that understanding their bodies doesn’t have to be complicated. Thorne, a U.S.‑based wellness company known for science‑based supplements, has launched a multi‑week initiative to break the silence around perimenopause and changing libido. The voices of professional dancer Misty Copeland and actor Lana Condor anchor the effort, sharing how hormonal changes have affected their lives and how they’re learning to manage those shifts. Thorne hopes that by shining a light on these topics and offering research‑backed products, women will feel less alone and more empowered during life’s transitions.
What Is Perimenopause and Why Talk About It?
Perimenopause marks the years leading up to menopause when the ovaries slowly produce less estrogen. This gradual decline can trigger irregular periods, hot flashes, sleep problems and mood swings. Many women begin experiencing symptoms in their forties, yet myths and misinformation abound. Thorne’s campaign explains that perimenopause is a biological process, not a sign of failure or aging gone wrong. Simple explanations about how hormones change over time and what symptoms to expect help demystify this phase. The goal is to replace secrecy with knowledge so women can prepare for and adapt to these changes instead of feeling blindsided.
Understanding Libido: It’s Natural to Feel Different
Libido, or sexual desire, is equally misunderstood. It can ebb and flow with age, stress, health conditions and relationship dynamics. A lower sex drive doesn’t mean something is wrong; it often reflects normal hormonal fluctuations or lifestyle factors. Thorne’s campaign encourages women to talk openly about how they feel and seek guidance if their desire changes. Candid conversations can reduce shame and help partners navigate these shifts together. As Thorne’s chief growth officer Mary Beech says, “Women are increasingly seeking transparency and real answers about what’s happening in their bodies”. The company wants to provide trustworthy information so women feel validated and supported when libido changes.
A Science‑Based Approach to Support
To complement education, Thorne has introduced two new supplements: Perimenopause Complete and Women’s Libido Boost. Perimenopause Complete blends vitamins and plant compounds shown in clinical studies to ease mood swings, hot flashes and sleep disturbances. Rather than promising a miracle, it’s intended to be part of a balanced lifestyle that might include exercise, mindfulness and dietary adjustments. Women’s Libido Boost combines adaptogenic herbs and nutrients that support blood flow and hormonal balance. While desire is complex and individual, this formula aims to provide gentle support without artificial spikes or crashes. Thorne emphasises that both products are backed by research and should be used in consultation with a healthcare provider.
Real Stories From Misty Copeland and Lana Condor
Personal stories lie at the heart of the campaign. Misty Copeland, the first Black female principal dancer at American Ballet Theatre, speaks openly about entering perimenopause while balancing an intense career and family life. “I’ve experienced a lot of change in the past year, and as I navigate this next phase of life and enter perimenopause, my top priority is having thoughtful tools and solutions that help me feel steady and supported”. She explains that being armed with information has allowed her to recognize her symptoms and seek support that fits her schedule.
Actor Lana Condor, known for her role in the film series To All the Boys I’ve Loved Before, shares how her relationship with desire has evolved. “Feeling connected to my body is a huge part of feeling confident,” she says. “Desire naturally shifts over time, and I think it’s important for women to talk openly about that and understand there’s real biology behind it”. Condor admits that she used to feel guilty when her interest in intimacy waned, but learning about the hormonal and emotional reasons behind those shifts helped her approach sexual wellness with more compassion. By sharing their experiences, Copeland and Condor show that even public figures grapple with these topics, and that candid dialogue is a powerful way to reduce stigma.
Raising Awareness Through Multiple Channels
The campaign runs from April 6 through June 7 and spans digital and physical spaces. Online, Thorne is hosting educational articles, downloadable guides and live Q&A sessions with healthcare professionals. Social media posts and streaming ads aim to reach younger audiences who may be experiencing early hormonal changes without guidance. Offline, the company’s images appear on billboards, bus stops and other public spaces, featuring real women of different ages and backgrounds. The visuals avoid heavily retouched models in favor of authentic photos that embrace wrinkles, gray hair and stretch marks. This approach celebrates natural aging and challenges narrow beauty standards.
Why This Matters for Women’s Wellness
For many women, simply hearing that their symptoms are normal can be a relief. Hormonal shifts can cause fatigue, irritability and changes in libido, all of which can strain relationships and self‑esteem. Thorne’s effort underscores that support exists and that talking with a healthcare provider can help rule out underlying issues and tailor strategies. Founded in 1984, Thorne has built its reputation on rigorous scientific research and strict manufacturing standards. The company collaborates with doctors and scientists to create formulas tailored to women’s needs and has invested in education initiatives to make scientific information easy to understand. By merging research, storytelling and accessible products, Thorne hopes to empower women to take charge of their health rather than quietly endure discomfort.
Taking Charge of Your Hormonal Health
If you’re noticing changes in your mood, sleep or desire as you enter your forties or fifties, you’re not alone. Perimenopause is a natural part of life, and understanding what’s happening in your body can make the journey less daunting. Talking openly with friends, partners and healthcare professionals can also help you find solutions that fit your lifestyle. Nutritional supplements like Perimenopause Complete or Women’s Libido Boost may offer gentle support, but they are most effective when paired with exercise, stress management and good communication. As Misty Copeland and Lana Condor remind us, honesty and compassion are vital when navigating changes in hormonal health. By learning more and embracing support, women can turn a period of uncertainty into an opportunity for growth and self‑care.
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